On 3 April La Mer released a social media campaign featuring Michelle Yeoh, who recently won the Academy Award for Best Actress for her performance in ‘Everything Everywhere All at Once’.
La Mer Global Brand President Sandra Main said, “The campaign with Michelle Yeoh is a natural fit, as La Mer’s skin philosophy harnesses sea-born health and energy to achieve timeless beauty.”
The film depicts Yeoh discovering La Mer’s new The Moisturizing Soft Cream, which is available online and at La Mer stores and counters around the world.
“Amidst a groundbreaking year, Michelle Yeoh has also defied conventional notions of time and age, with her trailblazing career and inspirational story,” said Main.
For generations, the sea has been the muse for this luxury skincare brand, and the key behind its age-defying ‘The Look of La Mer’ philosophy.
“The sea is very special to me. It’s a place where I find calmness and inspiration and it brings warm memories of my time spent there with family,” said Yeoh on her lifelong connection with the ocean.
“That same connection is what drew me to La Mer, a brand that understands the healing power of the sea. La Mer products not only make my skin glow and feel healthy, but they also bring the same sense of calm and rejuvenation I feel when I’m by the ocean.” 
For the first chapter in a series of social-first films by London-based photographer and director Yvan Fabing, Yeoh explores experiences and memories that form the foundation of her identity.
The chapters to follow will provide an intimate view of Yeoh’s journey and the rituals that have moulded her persona. Fabing described: “The series is an ode to water. Embracing La Mer’s healing powers that come straight from the sea, time and water will play key roles in thematic storytelling.
“Time bends, freezes, speeds up, pauses, flashes and rewinds to indulge favourite rituals – both figuratively, and literally. In all of these scenes, the true beauty of radiant skin shines through.” ✈
