La Mer gives skin a wake-up call – 20/04/07

The Radiant Infusion is said to stimulate the skin for a healthy, luminous and more vital appearance


US. Upscale cosmetics brand La Mer has introduced a tonic called The Radiant Infusion, described as a new way to refresh and brighten the complexion.

Available from this month, the tonic combines vital ingredients in an interactive liquid sea gel to deliver radiance, clarity and pore minimisation.

Upon application, The Radiant Infusion is said to stimulate the skin for a healthy, luminous and more vital appearance.

With bio-fermentation and physics as its heritage, The Radiant Infusion’s powerful ingredients – ionising sea salts, Radiant Ferments and super-antioxidants – are suspended within an interactive sea gel.

The gel works with La Mer’s exclusive Deconstructed Waters to expand and contract as necessary, entering the skin where needed. As The Radiant Infusion is smoothed over the skin, the gel texture transforms into a liquid. A continuous-release system ensures that skin receives the benefits of The Radiant Infusion both immediately and over time.

Rare blue and white sea algae go through complex bio-fermentation processes to become La Mer’s Radiant Ferments, the heart of The Radiant Infusion. These ferments are designed to provide daily treatment for dullness and uneven-looking skin colour. Along with La Mer’s exclusive Lime Tea and a super-antioxidants, The Radiant Ferments works to help prevent the appearance of future discolouration.

As The Radiant Infusion covers the skin, its appearance is said to immediately look bright and refreshed. Pores look tightened and refined, toning the skin’s appearance. Ionising sea salts, a natural source of electrolytes essential to the body’s well-being, work in The Radiant Infusion to release beneficial negative ions, immediately energising the skin and revitalising the complexion.

“Think of the Radiant Infusion as wake-up call for the skin,” said Loretta Miraglia, Senior Vice President of Product Development for La Mer. “Upon application, the complexion is brightened and energised – instantly. The Radiant Infusion works wonders in visible pore minimisation, helping skin to achieve an even greater level of perfection.”

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