As previously reported, La Prairie has renovated its flagship boutique at Zürich Airport. The store, located on the Level 2 retail concourse, forms part of The Nuance Group’s extensive investment and re-modelling programme at the location.
The new 63.3sq m boutique is designed to deliver an interactive experience, according to the brand. An in-store iPad allows travellers to browse the latest La Prairie news, videos and production information. In addition, four mini treatments are available, including “Foundation Touch”, which focuses on skincare and make-up application, and “Colour Matching”, which helps customers to choose the right foundation and concealer shades for their skin tone.
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The renovated La Prairie boutique aims to deliver an outstanding customer experience |
Backlit with bright white lights and clean lines, the shop-fit incorporates crystal chandeliers, bevelled glass and silver accents. The boutique offers Beauty Advisor consultations at the central round tester table, or in private alcoves. The “living room” area, located in the back of the boutique, features a curved white couch to comfortably accommodate larger groups seeking more in-depth conversations.
“We are pleased to partner with The Nuance Group on this exciting project, and where better than Zurich – our brand’s birthplace – to feature such an outstanding boutique in a travel retail environment?” noted La Prairie Vice President Corporate & Sales Strategy Yves Le Breton. “Every metre of the newly renovated space speaks to the needs of the global consumer, ensuring we are well equipped to handle each customer that crosses our threshold.”
The Nuance Group Commercial Director Alexander Anson added: “The opening of this newly renovated luxury boutique reaffirms our strong partnership with La Prairie and our shared vision for delivering outstanding customer experience. This kind of exclusive prestige concept is something today’s travellers truly appreciate.”
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