ARGENTINA. La Prairie has opened a new travel retail flagship store at Buenos Aires Ezeiza International Airport. Operated by InterBaires, the outlet covers 18sq m and is located at the airport’s main Departures store. It is La Prairie’s first flagship door within Americas travel retail, joining other flagship stores at Zürich Airside Center and Hong Kong International Airport.
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La Prairie’s new – and first – flagship door within Americas travel retail, at Buenos Aires Ezeiza International Airport |
The Ezeiza store offers the brand’s full range of luxury skincare and fragrances, combined with private consultations and personalised service. It is described as an oasis of “elegant white marble, brushed aluminium and gleaming glass” decorated in La Prairie’s signature white and silver livery.
“Buenos Aires Ezeiza International Airport offers a dynamic retail environment and the new La Prairie counter will allow us to offer the high level of service our customers expect,” noted Maike Kiessling, Managing Director for the brand’s worldwide travel retail business.
“La Prairie is delighted to have found a great partner to indulge our customers with a service over and above expectations, and we will continue to find exceptional solutions in the travel retail environment for our clientele, who can always expect to get the best, in skincare and in service, from La Prairie.”
