SINGAPORE. Athleisure brand Lacoste has partnered with King Power International to open a standalone boutique in Terminal 3 of Singapore Changi Airport.
The 75 sq m store reflects the brand’s Le Club Concept Evolution retail design, which aims to offer a premium shopping experience to travellers.
The boutique offers the brand’s menswear and womenswear fashion, shoes and accessories, with a special focus on the bestselling Lacoste polo shirt. The bright and colourful interiors take inspiration from Lacoste’s tennis heritage.
Commenting on the opening, King Power Group Hong Kong CEO Sunil Tuli said: “We are very happy to partner with Lacoste on this key store opening and expect more projects to come soon – watch this space.”
For Lacoste, travel retail represents a ‘sixth continent’ and an opportunity to connect with global travellers. Currently, the brand has over 170 boutiques in global travel retail and continues to enhance the consumer experience by boosting its channel-specific offering and visual merchandising.
Looking ahead, Lacoste plans to continue to leverage opportunities within the channel, strengthen and expand its network, and develop new channels from online to duty free. It also plans to find new ways to connect with travellers pre-, during and post-trip. ✈
