Lacoste celebrates joie de vivre with new Pop Colour collection

Lacoste has launched its travel retail exclusive Pop Colour collection, described as a celebration of joie de vivre (joy of living).

According to the French premium casualwear brand, the new collection embodies “a joyful universe that boosts dynamism and self-confidence to make everyday life the most exciting sport”.

In a twist to the iconic Lacoste crocodile, the range comes in four colours, each symbolising a key positive message: yellow for success, blue for peace, green for health and red for love.

The new Lacoste Pop Colour collection celebrates joie de vivre in four primary colours
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