SWITZERLAND. P&G Beauty has begun rolling out the latest women’s fragrance from Lacoste, called Touch of Pink.
The scent is launching in selected European markets this month; the full roll-out will continue from September.
Described as fresh, fun and unpretentious, the fragrance is targeted at 16 to 24 year-olds.
The juice opens on notes of blood orange, coriander and cardamom, leading to a heart of jasmine, violet and carrot-seed oil. The dry-down comprises sandalwood, musk and vanilla.
The flacon, designed by Sylvie de France, is a slender pink cylinder, with tapered sides designed to mimic the female waistline. The bell-bottom base is coloured a darker shade of pink; the cap is coloured silver. The outer carton is a vibrant pink and white.
The product range includes 30ml, 50ml and 90ml edt sprays, a roll-on deodorant, a shower gel and body cream.
Touch of Pink will be supported by a print and TV campaign. The TV spot features Lacoste model Natasha Thomas attempting to catch a kite. It was conceived by Callegary Berville Grey ad agency. The director was Thomas Napper.
The print campaign shot features Thomas reaching up in a graceful leap. It was shot by Norwegian photographer Sølve Sundsbø.
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