INDIA. Travel Retail Services (TRS) and Lagardère Travel Retail have partnered to launch Relay ‘Next Generation’ stores at Bengaluru Kempegowda International Airport.
TRS, Lagardère Travel Retail’s Relay franchise partner in India since 2012, has introduced two such Relay stores in Terminal 2.
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The stores introduce a fresh graphic identity and design, enabling an ergonomic layout with merchandise and product adjustments. The spaces include a dedicated zone for local products and a self-checkout counter.
To showcase its diverse product offerings, Relay has introduced ‘category universes’ with distinctive designs. The flexible layout allows adjustments to align with current trends and passenger preferences, Lagardère Travel Retail noted.
The signature Relay red storefront has been adapted for the new store style with a different background colour.
Digital promotional screens are prominent in the stores and electronic shelf edge labels have been included to showcase pricing, promotions and product recommendations.
Relay’s tagline ‘Relay. Make your journey more’ centres around four pillars – one-stop shop for travel essentials; efficient and adaptable experience; cultural awareness trends; and global presence.
Relay serves more than one million passengers daily in an estate which stretches to 1,100 stores in 27 countries.
TRS exclusively franchises Relay in India, operating at seven major airports. The company is planning to open five more stores in the near future, Lagardère Travel Retail said.
Travel Retail Services Chief Operating Officer Harmeet Grover commented: “The launch of Relay Next Generation marks a significant milestone in our mission to bring the most trendy and approachable design to our customers.
“Building on our strong pillars of customer service, we’ve continuously strived to enhance the experience at our newly-designed Bangalore stores. From category signage to the self-checkout counter, our focus is on providing the best customer experience through technology and a memorable journey at Relay.
“Bengaluru Kempegowda International Airport and Lagardère Travel Retail have always been supportive of delivering a superior experience to their customers, and this new concept further aligns with that commitment.” ✈
