SINGAPORE. Lagardère Travel Retail has collaborated with American luxury fashion Tory Burch to unveil a ‘Mercer’ concept boutique at Changi International Airport Terminal 2.
The retailer said the 1,600sq ft concept “embodies Tory Burch’s commitment to craftsmanship, innovation and customer-centric design; every detail has been thoughtfully curated with the traveller in mind”.
Drawing inspiration from Tory Burch’s flagship Mercer Street store in SoHo, Lower Manhattan, New York, the boutique combines contemporary design with the brand’s hallmark elements of brass, oak and rattan.
The concession is located close to Changi Airport’s Dreamscape garden, which combines natural beauty with digital innovation. It features over 20,000 plants, a fishpond and a digital ‘sky’ ceiling that mirrors the real-time weather conditions outside the terminal.
“This harmony between art, nature and technology echoes the ethos of the Tory Burch brand, providing travellers with an experience that transcends the ordinary,” the retailer said.
In celebration of the boutique’s opening, Lagardère Travel Retail and Tory Burch are presenting two handbags exclusively available in this store: The T Monogram Leather Crescent Bag in Coral Crush and Blush.
Coral Crush will remain a store exclusive, while the Blush variant will be available exclusively for the first month before being offered in other Tory Burch boutiques and stores at Changi Airport, all operated by Lagardère Travel Retail.
Lagardère Travel Retail Singapore CEO Ann Pang said: “The introduction of Tory Burch’s Mercer concept boutique at Changi Airport Terminal 2 is a powerful testament to the enduring success of our collaboration with Tory Burch in one of the world’s most celebrated airports.
“Our partnership with Tory Burch has been built on a shared emphasis on solid operational and service excellence and the drive to exceed expectations in world-class Changi Airport.
“The unveiling of this new Tory Burch boutique is part of the broader rejuvenation efforts in Terminal 2, aimed at offering travellers an elevated and immersive retail experience.
“The opening of Tory Burch adds a new offering to the terminal, enhancing the luxury retail options available to well-heeled travellers. The boutique’s proximity to Dreamscape makes this collaboration even more special with its digital installations, creating a captivating atmosphere that complements the boutique’s atmosphere.
“We are excited to share this space with the millions of passengers who pass through Changi each year.” ✈
