SINGAPORE. Lagardère Travel Retail has launched a three-month campaign to create awareness about sustainable living through its Discover Singapore destination brand. The campaign from April to June, ties in with International Earth Day (22 April) and World Environment Day (5 June).
With the theme of ‘Embrace Gifts that Give Back. Together, We Can Save Our Planet’, the campaign aims to promote environmentally responsible consumption. The Discover Singapore stores feature a range of selected sustainable gifts and souvenirs.
The company noted that being “environmentally friendly is a must have for modern consumers who demand ethical manufacturing, sourcing and products as a way of living”.
Lagardère Travel Retail Singapore and Malaysia CEO Ann Pang said: “As travellers are becoming increasingly discerning about the traceability of the products purchased, it is critical to develop and implement sustainable solutions. The integration of ethical procurement process in sourcing to minimise packaging and use of biodegradable materials are the actions taken to address these issues.
“An extensive range of environmentally offerings such as stainless-steel tumbler, tea towels, toiletries pouch and more are amongst the recommended gift selections put forth at Discover Singapore to encourage eco- conscious switch. Additionally, transforming scarf into sustainable gift-wrapping ideas challenge us to come up with innovative concepts to repurpose.”
To lead with action, reusable shopping bags as gift-with-purchase are being given away as an alternative in cutting back on single-use plastic consumables to reduce waste.
Reducing carbon footprint
Pang added: “With the ever-increasing global average temperatures and rising greenhouse gas emissions, we also strive to optimise the impact of our commitment in this regard by working closely with our business partners to improve energy consumption efficiency.
“The campaign’s in-store decorative elements are produced using UV printing, a green technology that is safe for the nature, leaving almost zero carbon footprint as the UV inks dry through photomechanical process immediately and release no volatile organic compounds into the environment.”
The mission to raise awareness about the significance of sustainable living also involves employees through internal initiatives, such as educational sessions led by the Corporate Social Responsibility committee. These aim to enhance employees’ knowledge about Lagardère’s commitment to driving sustainable development.
An environmental artist was invited to conduct a workshop in crafting art tiles using micro-plastic waste. This upcycle initiative helped “inculcate positive change through creative inspiration,” according to the retailer.
The company added in a statement: “The environmental and climate crisis requires business community and individuals to take immediate action to restore and protect our planet. Every individual has a voice and role to play in shaping the future for sustainability.”
