UAE. Responsible materials science brand Pangaia today opens its first airport store, in partnership with Lagardère Travel Retail at Dubai International (DXB).
The Moodie Davitt Report President Dermot Davitt is on location for the inauguration and will bring you extensive further coverage soon.
The 182sq m store is located in Terminal 3, Concourse B, home to Dubai-based airline Emirates. DXB was the world’s busiest international airport for the ninth year running in 2022.
Lagardère Travel Retail said Pangaia is known for bringing problem-solving innovations to the world through premium lifestyle products.
The company’s purpose is to inspire and accelerate an earth-positive future.
The store entrance features a large bespoke digital fascia that offers a peek into Pangaia’s ethos, and serves as a platform to introduce passengers to the brand’s earth-positive mission.
Upon entering, consumers discover a unique immersion into nature, starting from the custom-built terrarium as a central feature. A natural soundscape and an invigorating scent in the fitting rooms emulates the experience of being immersed in a forest.
Echoing the brand’s purpose, the store has been mindfully designed around locally sourced finishes, natural materials and energy-efficient LED lighting throughout.
Pangaia has curated a broad range of powered by nature products that speak to the brand’s focus on ‘hi-tech naturalism’ and innovation through materials science.
In addition to a wide range of organic or recycled cotton 365 loungewear styles, the store features a collection of FLWRDWN outerwear, recycled wool and cashmere, plant-based activewear, and grape leather sneakers. It also offers jersey styles from Fruitfiber and a selection of Mirum accessories.
The Pangaia opening also marks the extension of Lagardère Travel Retail’s operations at DXB to retail, complementing its already extensive food & beverage presence.
Lagardère Travel Retail Middle East CEO Vadim Motlik said: “This is truly a partnership between Pangaia, Dubai Airports and Lagardère Travel Retail.
“The journey has been marked by a very collaborative and enthusiastic spirit, eager to bring the brand to life in the world’s busiest airport.
“This new business venture is a testament of Lagardère Travel Retail’s commitment to provide innovative and unique experiences to passengers, alongside the strong sustainability focus our business has for the years to come.”
Pangaia Founder Mira Duma said, “Since our inception, Pangaia’s mission has been to inspire and accelerate industry transformation towards an Earth-Positive future.
“With the incredible support of our partners, we were able to create an experience connecting the traveling audience back to nature, offering them a glimpse into the movement we are creating and having them join us on the journey towards more responsible production and consumption.”
Dubai Airports EVP – Commercial Eugene Barry said: “Our partnership with Lagardère Travel Retail and Pangaia not only enhances the airport consumer experience for our guests, but also reinforces our commitment to sustainable practices.
“By bringing this highly innovative brand to DXB, we aim to inspire travellers to make conscious choices and create greater awareness about the collective power of individual actions.
“Together, we are creating spaces where environmental responsibility, creativity and style seamlessly coexist, offering DXB guests the opportunity to make a positive impact on their journeys.” ✈
