UK. Lagardère Travel Retail has announced it will open Wasabi, a Japanese cuisine restaurant at London Luton Airport this month (July).
This will be Wasabi’s first franchise opening, adding to a portfolio of more than 60 restaurants worldwide, including 35 in London and two in New York.
The brand was founded in the English capital in 2003 by South Korean entrepreneur Dong Hyun Kim and is known for its freshly prepared sushi and bento.
The new Lagardère Travel Retail-operated Wasabi dining venue at London Luton will span 107sq m and offer a 30-seat capacity.
The space will feature a vibrant dine-in area and a grab-and-go counter.
Lagardère Travel Retail UK & Ireland CEO Peter Newbould commented, “We’re delighted to be expanding our food & beverage portfolio with the introduction of Wasabi restaurant at London Luton Airport.
“This opening strengthens our commitment to bringing exciting, high-quality dining options to passengers, blending convenience with fresh and flavourful global cuisine.”
Wasabi CEO Henry Birts said, “This opening represents a major step in our brand’s journey, as not only are we entering a new phase of growth through franchising, but we’re also opening in a location that perfectly suits our offering.
“Transport hubs like Luton Airport align seamlessly with our mission to make fresh, high-quality food accessible to people on the move. We see this as a significant step in our wider growth strategy, with plans to expand further across the UK.”
London Luton Airport Chief Commercial Officer Jonathan Rayner commented, “We are so pleased to welcome Wasabi back to London Luton Airport – another fantastic addition to our growing food & beverage offering.
“Wasabi is set to be a huge hit, offering a vibrant, newly refurbished dine-in area and a dedicated grab-and-go counter for those looking for quick dining options that don’t compromise on taste and quality.” 
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