INTERNATIONAL. Travel experience player Airport Dimensions has partnered with technology and analytics firm GrayMatter to launch advancements to its digital platform Connecta+.
Connecta+ is described as an “advanced platform” designed to seamlessly integrate airport digital services, lounges and commercial opportunities – including restaurants, retail, duty free, parking, premium services and ground transportation – into a single, intelligent ecosystem.
Airport Dimensions said the solution has been crafted to enables airports to unlock new revenue streams by boosting spend per passenger, deepening traveller relationships and expanding non-aeronautical income.
It is designed to enhance engagement and optimise experience across every airport traveller touchpoint, with the aim of reinforcing Airport Dimensions’ leadership in delivering integrated physical and digital airport experiences.
Research from Airport Dimensions’ recent Explore the Experience Era report highlights that 93% of airports see customisable real-time journey support as a priority.
However, 38% cite fragmented digital ecosystems – such as multiple competing apps and disjointed services – as a key challenge.
The report concluded that without a unified strategy and platform, airports risk inefficiencies, lower engagement and missed commercial opportunities.
Future-proofing the passenger experience is also top of mind, with 47% of airport leaders stating that a fully integrated, end-to-end journey platform will be essential within the next decade.
With this in mind, Airport Dimensions noted Connecta+ delivers a unified, data-driven airport ecosystem, simplifying the traveller journey through AI-powered wayfinding, real-time updates, personalised recommendations and enhanced lounge services.
Key features of Connect+ include:
- Personalised, data-driven experiences – AI-powered insights optimise guest engagement, experience and services
- Frictionless commerce integration – enabling cross-selling and upselling opportunities both in lounges and across other key commercial aspects for a unified airport commercial digital offering
- Loyalty and engagement tools – creating deeper traveller relationships and increasing retention
Connecta+ is being progressively rolled into Airport Dimensions’ lounge locations and is available globally “for airports seeking to enhance passenger engagement and accelerate their digital ecosystem”.
Airport Dimensions added it is committed to working with airports worldwide to implement the innovative solution and unlock new opportunities for revenue growth and traveller satisfaction.
The company’s CEO Mignon Buckingham said, “Connecta+ represents a significant leap forward in our mission to elevate the airport experience. By creating a unified digital ecosystem across the airport, we are not only solving the challenges of fragmented traveller experiences but also equipping airports with the tools to better understand and engage with their customers.
“Connecta+ empowers airports to deliver personalised, seamless journeys while unlocking revenue growth opportunities. Through our partnership with GrayMatter, we are harnessing the power of AI and real-time data to make this vision a reality.”
GrayMatter Founder and CEO Vikas Gupta commented, “Our expertise in airport analytics, artificial intelligence and digital commerce – combined with that of our recent acquisition Servy – aligns perfectly with Airport Dimensions’ vision for Connecta+ and the airport experience.
“Together, we are creating an intelligent, connected and frictionless airport commerce ecosystem that benefits both travellers and airport operators. This aligns strategically with our vision to be the leading technology partner for airports in driving non-aeronautical revenue.
“We are thrilled to partner with Airport Dimensions and drive the airport commercial experience forward together.” ✈
