GERMANY. Lagardère Travel Retail has unveiled two tech2go stores in the non-Schengen area of Frankfurt Airport Terminal 1. They include a flagship shop featuring an exclusive Bang & Olufsen Lounge.
The stores offer classic to exclusive branded headphones, soundbars, travel adapters, charging cables, power banks, computer mice and keyboards, notebook bags and electronic beauty products.
Global consumer technology brands to feature include Apple, Bang & Olufsen, BOSE, JBL, Marshall, Sennheiser and Sony.
In the larger of the two stores in T1 Level 3, the Bang & Olufsen Lounge offers an immersive experience into the sound and product world of the Danish high-end consumer electronics brand.
The smartly designed facility includes a ‘headphones bar’, a powerful Dolby Atmos sound experience with Bang & Olufsen’s Beosound Stage Soundbar and sofas to relax on and test speakers in a quiet environment.
Bang & Olufsen Director EMES Distribution, Multibrand & E-Tail Jordi Gimenez said: “We are very pleased about the opening of the Bang & Olufsen store at Frankfurt Airport. Here, Bang & Olufsen products can be experienced in a unique ambience.
“From headphones that are perfect for on the go or the home office, to high-end products that provide breathtaking sound. In the new lounge, perfect sound is combined with unique design.”
Lagardère Travel Retail CEO Jochen Halfmann commented: “The opening of the two new tech2go stores at Frankfurt Airport is another milestone in our commitment to offering our guests exceptional shopping experiences. We are proud to be able to present a wide range of first-class electronic products from leading brands.
“A particular highlight is the exclusive Bang & Olufsen Lounge, which we have integrated into our large tech2go. Here, we provide audiophile experiences in elegant and comfortable surroundings and allow our guests to immerse themselves in exceptional sound culture and design.”
Fraport Senior Vice President Retail Jan-Dieter Schaap said: “We are delighted to welcome tech2go, another competent provider in the field of electronics, to Frankfurt Airport. We were particularly impressed by Lagardère’s concepts due to their flexibility to adapt to the needs of our passengers depending on the location.
“The integration of the Bang & Olufsen Lounge shows that it is very possible to reconcile the balancing act between more needs-oriented product ranges and the high-calibre shopping experience that a relevant proportion of our guests want.”
Lagardère Travel Retail is also represented in Germany with four additional tech2go stores at Hamburg Airport (two), Düsseldorf Airport and Berlin Brandenberg Airport. ✈
