SWITZERLAND. Lagardère Travel Retail Switzerland has revealed its latest pop-up at Geneva Airport under the theme ‘170 actions and more to combat climate change’. The initiative is in collaboration with the UN Geneva Perception Change Project.
Since 2022, Lagardère Travel Retail Switzerland has collaborated with UN Geneva under this project. An initial pop-up in March 2022 sought to raise passenger awareness of the 17 Sustainable Development Goals outlined by the United Nations.
The second pop-up, in February 2023, was designed to increase awareness among passengers about the living conditions of refugees, the challenges of forced displacement globally, and to promote the sale of MADE51 products, all crafted by refugees.
Inaugurated on 30 November, this latest pop-up is strategically located in the airport’s new East Wing, adjacent to the eco-responsible Aelia Duty Free store. Travellers have a six-month opportunity to explore and engage with the pop-up, discovering 170 actions they can take on a day-to-day basis to protect the environment, from reducing inequalities to combating climate change and embracing sustainable consumption.
An interactive space within the pop-up encourages passengers to suggest additional ideas, emphasising the possibilities to combat climate change when people unite and work together.
The retailer said the initiative underscores its support for the Perception Change Project at UN Geneva and is aligned with the ‘Planet’ pillar of Lagardère Travel Retail’s CSR strategy, PEPS.
Lagardère Travel Retail Switzerland CEO Pascal le Droff said: “As we unveil our second pop-up at Geneva Airport, we reaffirm our commitment to sustainability. By integrating sustainability into our operations, we aim to inspire change for a more sustainable future. Committed to playing a leading role with our partners, we turn theory into action at Geneva International Airport, exemplifying our dedication to sustainability.”
Geneva Airport CEO André Schneider added: “At Geneva Airport, we are pleased to host Lagardère Travel Retail Switzerland’s latest pop-up, showcasing their dedication to environmental sustainability. This collaboration not only aligns with our commitment to providing passengers with enriching and conscientious experiences but also reflects the airport’s vision of being a leader of sustainable airports and becoming a hub for sustainable initiatives.
“We believe that initiatives like these empower travellers to make informed choices and contribute to a more sustainable future. Geneva Airport is proud to be a part of this transformative journey.”
Tatiana Valovaya, General Director of the United Nations office in Geneva, said: “This pop-up is more than just an exhibition space; it is a call to action, and an embodiment of our shared commitment to combat climate change. Each action, no matter how small, can contribute to the global effort to preserve our planet. Together, let’s embark on this path towards a more sustainable, equitable, and resilient world. Let’s turn these ‘170 actions’ into countless more, and let’s transform them into action for a more sustainable future for all.” ✈
