SINGAPORE. Lagardère Travel Retail Singapore has partnered with acmé de la vie to launch the streetwear brand’s first-ever standalone duty free store in Southeast Asia, at Singapore Changi Airport Terminal 4.
Acmé de la vie translates to ‘the pinnacle of life’ in French. Launched in 2017, the Korean streetwear brand combines oversized casualwear pieces with signature graphics and pop culture motifs.
The Babyface Series is one of acmé de la vie’s hero lines. The boutique at Changi Airport offers the brand’s t-shirts, sweatshirts, sweatpants, hoodies and accessories for both men and women. The pieces are versatile and caters to a vast range of sizes and demographics.
For Lagardère Travel Retail Singapore and Malaysia Chief Executive Officer Ann Pang, the boutique addresses the growing demand for streetwear in Southeast Asia. “The brand’s success is built on its inclusivity, as streetwear is very much size-inclusive and gender-neutral. The designs are highly inspired by a combination of music, sports and arts culture that appeals to a wide community.
“The acmé de la vie mono-brand boutique is the perfect addition to Lagardère’s range of exclusive labels in Singapore. We are pleased to collaborate with our valued partner in offering global travellers the first duty free concept store outside of Korea,” she added.
Acmé de la vie has secured playful collaborations including with Smiley, The Simpsons, Sesame Street, Disney and Edgwalker. The brand is a favourite among South Korean pop idols, enhancing its popularity globally.
Lisa, member of K Pop group Blackpink, stars in acmé de la vie’s winter 2022 campaign. The campaign features Lisa wearing the brand’s core streetwear pieces including sweaters, hoodies, jackets and sweatpants. Acmé de la vie Co-Founders Gu Jae-mo and Gu Jin-mo said that Lisa embodies the brand’s ‘pinnacle of life’ mantra.
*Changi Airport Group will host The Trinity Forum, the world’s most influential airport commercial revenues conference, on 1-2 November. The event is co-organised by The Moodie Davitt Report, ACI World and ACI Asia-Pacific. Hotel rooms are available at special rates at the JW Marriott Singapore South Beach if guests book through the dedicated Trinity website at this link. Delegate registration for the event can also be made through the event website.
