FRANCE. Lagardère Travel Retail France has won a tender to operate five new food & beverage venues at Basel Mulhouse Freiburg Airport under a six-year contract.
The airport, which is situated in Saint-Louis, France and lies 4.7km west of the France, Germany and Switzerland tripoint, serves just under eight million passengers annually and nearly 100 scheduled flights daily.
Concept snapshots
Poulaillon (store artist’s impression pictured below) is a bakery concept being introduced in a 200sq m space in partnership with French family business, Poulaillon, which operates 63 bakery stores across France. It will be the brand’s first appearance in an airport.
Among the specialities on offer will be the ‘Moricette’, a Poulaillon creation using pretzel dough to form a bun, which is garnished with charcuterie and lettuce to make a sandwich. The venue will also feature a bar serving beverages including beer.
An in-house Lagardère Travel Retail brand will make its first appearance in an airport. Minute (below) has its own terrace and offers what the retailer says are “accessible prices” for passengers and airport staff. The menu features snacks and hot dishes with a local flavour plus a drinks selection.
Also among the planned concepts is the Monop’daily (below) food and drink convenience store, which is a partnership with the French supermarket chain of the same name.
Pierre Hermé (below) a pop-up store from the brand created by the eponymous pastry chef and chocolatier, will offer sweet treats. Among the signature products available are Pierre Hermé macaroons.
Bottega Prosecco Bar & Caffè (below) is a venue brought to passengers through Lagardère Travel Retail’s partnership with the well-known Italian brand which just celebrated a decade in business. Complementing the coffee and bar service is gastronomy with Italian influences including pastries, Venetian triangles, ciabatta sandwiches and salads.
Lagardère Travel Retail France said: “CSR and regional anchoring have been at the heart of our reflection, with a local and healthy offer; [paying] particular attention to our operational processes with the limitation of our waste and packaging; and also an adapted HR policy, with local recruitment, playing on the diversity and continuous development of our teams.”
The first openings from the new F&B programme are scheduled for the final quarter of 2024. 
Note: The Moodie Davitt Report publishes the FAB Newsletter, which features highlights of openings, events and campaigns from around the world of airport and travel dining.
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