 |
The Lamy dialog 3 has no cap and is the world’s first twist-action fountain pen with a retractable clip and nib |
GERMANY. Lamy, the award-winning German manufacturer of writing instruments, is poised to unveil a wide range of designer pens at the upcoming TFWA World Exhibition (stand number: Blue Village F1)
Lamy pens have a variety of price points, from the Lamy noto ballpoint pen (designed by Naoto Fukasawa) at the low-price end to the Lamy dialog 3 twist-action fountain pen in the premium segment.
Billed as the highlight of the Lamy product range in 2010, the Lamy dialog 3 received the Good Design Award in December 2009 for the eighth time in succession and is the only writing instrument brand to have achieved this.
Swiss designer Franco Clivio created the Lamy dialog 3 as the world’s first twist-action fountain pen with a retractable clip and nib. A precisely closing ball valve protects the partially platinised 14ct gold nib from dirt and drying out. Thanks to this mechanism, the pen does not need a cap.
All-in-one products
Also in the product range is the Lamy pico, also designed by Franco Clivio, which has a refined push mechanism. It can be small-sized in a handbag or shirt pocket and, at the touch of a button, transforms into a fully-fledged ballpoint pen for use when out and about.
With its distinctive, sculptural clip, the Lamy studio pen (designed by Hannes Wettstein) is available as a 14ct gold nib fountain pen as well as a twist-action ballpoint, ink rollerball and multi-system pen. Purchased as a set or individually, it comes in matt silver, matt blue or silver-coloured and is designed for office use.
Described as “different, timeless, sleek and perhaps for this very reason the cult writing instrument of entire generations”, the Lamy 2000 (designer: Gerd A. Müller) is aimed at people who like to write by hand. As a fountain pen with a hand-ground gold nib, ballpoint pen, propelling pencil, four-colour ballpoint and ink rollerball, it is said to be a giftable product.
As an all-in-one variant, the Lamy 4pen (created by Phoenix Product Design) has a cutting-edge design. With system identification, it can be changed at the touch of a button among four different options – from a ballpoint to a propelling pencil, to a highlighter, to a touch-screen pen for PDAs and other handhelds.
The Lamy swift (designer: Wolfgang Fabian), can be used as a ballpoint because at the touch of a button it opens up for use and closes again without any risk of leaking but is also claimed to write as fluidly and precisely as a fountain pen. Its retractable clip is a design element that does not get in the way when writing.
Lamy also produces pens for children. They include the Lamy abc system for learning to write, consisting of a beginner’s pencil and a beginner’s fountain pen, specially developed in co-operation with teachers for the first years at school.
For all children from the age of ten, the Lamy safari is available in a wide range of colours, and as a propelling pencil, ballpoint pen and ink rollerball.
About Lamy
The Lamy brand is owned by the Heidelberg-based family company C. Josef Lamy GmbH. The firm produces more than 6 million functional top-quality writing instruments annually and its products are sold in more than 65 countries. The company, which is now run by Bernhard M. Rösner as Managing Director, generates annual sales revenue of around €50 million with its range of writing instruments comprising more than 200 models.
Lamy is the market leader in its own country and also among internationally acclaimed German design brands. In 1988 the Commission of the European Communities presented the company with the European Design Prize, the first time it had been awarded. In 2008 Dr Manfred Lamy won the Design Award of the Federal Republic of Germany for his life’s work. In the nationwide location initiative “˜Germany – Land of Ideas’ in 2006, C. Josef Lamy GmbH was selected as one of Germany’s 365 innovators.
All Lamy products are produced 100% in Germany. The Bauhaus principle that each product must fulfil its practical function, be durable and also have visual appeal has top priority. The company does not employ any designers. Instead, the brand collaborates with acclaimed freelance designers, such as Richard Sapper, Wolfgang Fabian, Andreas Haug, Franco Clivio, Hannes Wettstein, Naoto Fukasawa and the Danish designer Knud Holscher.
For details, contact Elodie Kocaer, C. Josef Lamy GmbH, tel: +49 6221 843 176, fax: +49 6221-843 339 or e-mail elodie.kocaer@lamy.de Visit www.lamy.com
Advertisement |
