On 8 March, International Women’s Day, Lancôme distributed silk roses to female passengers in 69 travel retail doors worldwide. A message was attached to each rose, which read (in various languages): 8th March 2013. Lancôme celebrates Women’s Day. Lancôme loves women. La vie est belle. Life is beautiful.”
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Petal power: Lancôme celebrates International Women’s Day with the message that La Vie Est Belle |
The message references Lancôme’s latest women’s fragrance, La Vie Est Belle, and invited travellers to discover – or rediscover – the product. 21,000 roses were distributed in one day. Lancôme described the event as “joyful” and “a huge success”.
