FRANCE. Lancôme has updated its Teint Idole foundation with a new version, Teint Idole Ultra. It is being rolled out this month to European and US travel retail markets.
The long-lasting, smear-free make-up is said to provide a full 14 hours of wear, without the need for retouching. The foundation texture is described as soft and smooth; the coverage supple and silky to avoid a “mask-like” effect.
The key ingredient is the dual effect Fix’n Soft complex. Its Colour Keeper pigments settle on the skin like little magnets, to form a highly resistant tinted mesh.
Once the volatile oils have evaporated, pigments coated with a protective film melt in with the skin, leaving no trace on clothes, Lancôme claims.
In addition, Soft Liquid spherical powders deliver airy, transparent, natural-looking coverage that is comfortable and allows skin to breathe.
The formulation is oil-free and contains an SPF10.
Teint Idole Ultra is presented in a new, pump application glass bottle.
The recommended domestic price is €35.
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