FRANCE. Lancôme is preparing for the launch of its new travel retail exclusive feminine fragrance Tropiques (The Moodie Report.com, 15 December 2005).
The scent, which was strongly promoted during BAA’s recent Press Show, was previewed to the trade during last year’s TFWA World Exhibition.
Tropiques will form part of a new “Collection Voyage” that will be updated each year with a new concept. Asia will be the focus region for 2007; Africa for 2008.
As a fragrance, Tropiques is steeped in Lancôme history. The original version was created in 1935 by company founder Armand Petitjean. It was one of five fragrances which were presented at the June opening of the Universal Exhibition in Brussels, thereby heralding the launch of Lancôme. The others were Tendre Nuit, Bocages, Conquete and Kypre.
The 2006 version is described as a modern take on the original fragrance and bottle, and an ideal complement to Lancôme’s classical offer.
The juice is a fruity floral, which opens on notes of cranberry, raspberry and kumquat. The heart is a blend of mango flower, jasmine and blackberry, on a base of Tonka bean and vanilla.
The flacon is made of heavy glass, decorated with a watercolour tropical flower motif that is echoed on the textured outer carton.
The ad campaign features Lancôme model Inès Sastre.
Tropiques will be launched in March. It will be available as a 50ml, priced at €39.
In other travel retail exclusive news, Lancôme will update its best-selling Attraction Couleur make-up palette later this year.
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