FRANCE. Beauty and fragrance house Lancôme, part of L’Oréal Group, has partnered with DFS Group to launch a beauty tech-driven pop-up at La Samaritaine Paris Pont-Neuf by DFS. It ran until mid-November.
The ‘Beauty Tech On The Go’ animation underscored the brand’s mission to expand into beauty tech and make beauty accessible for all. It highlighted Lancôme’s latest beauty tech innovations, the Lancôme Skin Screen and Lancôme Shade Finder tools, which were designed to cater to the diverse needs of Lancôme’s evolving customer base.
The Lancôme Skin Screen device uses tri-polar light technology — which combines standard light, cross-polarised light and UV light — to gather skincare information, which is then processed by artificial intelligence.
The device can measure 12 skin health parameters: texture, redness, spots, visible pores, wrinkles, fine lines, UV damage, hydration and firmness alongside specific parameters in the delicate eye area. It has a proprietary algorithm that gives customers a bespoke skincare routine following a 20-minute in-depth analysis.
The Lancôme Shade Finder tool is the brand’s most accurate skin tone analysis device. The Shade Finder tool goes beyond analysing superficial skin colour. It assesses skin undertones using a special algorithm that can identify up to 22,500 different skin tones to help customers find the perfect foundation shade.
Lancôme extended the animation’s reach digitally through a social media campaign that was targeted at travellers. According to L’Oréal Travel Retail, the pop-up helped build awareness for Lancôme’s reputation as a leader in consumer-centric beauty tech innovation.
“Beauty tech is revolutionising the way we develop products, services and experiences, showing consumers the potential of their skin, pushing the boundaries of product performance, and offering them personalised beauty experiences through diagnosis and services,” commented Lancôme Global Brand President Françoise Lehmann. “The anonymous data acquired via Beauty Tech offers more unique and personalised experiences and helps us anticipate future needs.”
Lancôme TREMEAI General Manager Cédric Remeur added: “Our ambition with this Beauty Tech event was to showcase Lancôme’s scientific expertise while offering the best of Lancôme’s services to our consumers.”
