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© Cuneyt Akeroglu for Lancôme |
Lancôme has appointed Lisa Eldridge (pictured) as its new Make-up Creative Director.
One of the most highly regarded make-up artists on the international beauty and fashion circuits, Eldridge works regularly with the world’s top photographers, magazines and luxury fashion brands. She is also known for her make-up blog and YouTube videos. Her celebrity clientele includes Kate Winslet, Katy Perry, Keira Knightley, Emma Watson, Cameron Diaz, Demi Moore and Salma Hayek.
Eldridge is charged with creating new products and collections for the brand, in addition to crafting application techniques and tutorials.
“Lisa and Lancôme immediately appeared evident for us,” said Lancôme International General Manager Françoise Lehmann. “We share the same values, the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential.”
“It’s an honour to be named Make-up Creative Director at Lancôme, a brand with an incredible heritage, impeccable style and genuine integrity,” commented Eldridge. “We are designing a brand new Paris Make-Up Atelier and I can’t wait to start creating new collections, shades and products, as well as posting the amazing online content we have in mind. This truly is an exciting new adventure.”
