 |
Lancôme’s new Rénergie Multi-Lift Reviva-Plasma |
Lancôme has extended its Rénergie anti-ageing franchise with a new treatment, Rénergie Multi-Lift Reviva-Plasma. It will make its travel retail debut in March in Europe, the Middle East and Africa, before rolling out to the Americas in May and Asia in September.
The serum, described as a powerful cosmetic lifting skin care product, aims to firm, lift, tone and revitalise skin. It features two cutting-edge technologies, according to the brand. Multi-Tension technology is said to deliver a skin tautening action, while a Multi-Vital Complex combines a biolipid with a dipeptide to help globally reinforce and revitalise the skin.
In consumer tests, 77% of women stated that their skin immediately appeared fresher. After one week’s use, 75% felt their skin appeared firmer, while after one month 78% said skin looked tighter, as if lifted. Tests conducted by a dermatologist show that forehead wrinkles diminish by -16% after one month, but that skin care benefits are visible as of the first application, with a +14% increase in firmness and a +25% increase in tone.
Rénergie Multi-Lift Reviva-Plasma features a gel texture, fragranced with a floral woody scent, composed around a middle note of rose. It is presented in a mirror-like pump dispenser inspired by liquid nitrogen bottles. For optimum results the serum should be applied using a special application technique which incorporates facial stimulation and smoothing.
Actress Kate Winslet is the face of Rénergie Multi-Lift Reviva-Plasma. The advertising visual was shot by Mario Testino.
[houseAd4]
