The latest Narciso Rodriguez fragrance, For Her Fleur Musc, launched this month with a 38sq m animation at Dubai International Airport’s Concourse D and eight further Dubai Duty Free points of sale across the airport.
The promotion also includes point-of-sale visibility and media exposure on over 1,000 screens across the airport and is highlighted on Dubai Duty Free’s official website and social media platforms.
As part of the event, brand promoters dressed in bright pink and black gave away mini spray samples of the fragrance.
In an exclusive offer, consumers buying Fleur Musc, or any other Narciso Rodriguez fragrance, receive a prestige 10ml purse spray as a gift with purchase and a pink rose with a Fleur Musc scented ribbon.
The fragrance itself, which is described by the brand as a radiant, sublime rose scent, is a floral bouquet with a heart of musk and comes in a vivid pink bottle.
Shiseido Travel Retail Vice President of Marketing Elisabeth Jouguelet commented: “The launch of Fleur Musc marks a new chapter in the Narciso Rodriguez ‘For Her’ story, and we wanted to create a campaign strongly focused on retailtainment to boost the desirability of the fragrance, especially among younger consumers.
“The use of roses in the podium display illustrates the Fleur Musc story by appealing to the senses of sight and smell, while the rose giveaways enhance the ‘human touch’ that is an essential part of the Narciso Rodriguez brand DNA. We are confident that this multi-sensory experience will catch the attention of the millennials, who are always looking for that unique sensory element.”
