Shiseido Travel Retail has partnered with DFS to extend Laura Mercier’s presence in Greater China with its first store in Hong Kong.
The T Galleria Beauty by DFS, Hong Kong, Causeway Bay space follows the opening of a Laura Mercier counter at T Galleria by DFS, Macau, Shoppes at Four seasons earlier this year.
The 24sq m space highlights the brand’s identity and in-store design concept which underlines its dual Paris and New York heritage. A Laura Mercier Lip and Powder Bar is included.
“Laura Mercier is a rapidly-rising star with a lot of potential. It is a cult favourite in Asia Pacific and has achieved amazing growth in 2018.”
Shiseido Travel Retail Asia Pacific General Manager Kenji Calméjane said the company is “dedicated to driving growth in beauty through consumer-focus and innovation” across its brand portfolio.
“Laura Mercier is a rapidly-rising star with a lot of potential. It is a cult favourite in Asia Pacific and has achieved amazing growth in 2018,” Calméjane said.
According to Shiseido Travel Retail, Laura Mercier is earmarked for further expansion in Asia Pacific, with a focus on Greater China. Further store openings are planned later this year.
“Our expansion plans for the brand are greatly supported by our consumer marketing insights team and Greater China is the place to be,” Calméjane added. “We are delighted to have a partner in DFS to deliver these stunning counters and unique brand experiences.”
DFS Group Senior Vice President Beauty Christophe Marque commented: “We are thrilled to work closely with Shiseido Travel Retail to grow the Beauty category in the region and leverage our deep expertise and understanding of what excites our discerning travelling customer.”
The T Galleria Beauty by DFS, Hong Kong, Causeway Bay counter hosted makeup demonstrations by Laura Mercier Make-up Artistry and Events Manager Lu Li.
During a three-day event, Li introduced the brand and shared Laura Mercier’s four-part Flawless Face technique, which focuses on embracing individual beauty. Four products are highlighted: Laura Mercier Foundation Primer, Laura Mercier Flawless Lumiere Foundation, Laura Mercier Flawless Fusion Concealer and Laura Mercier Translucent Setting Loose Powder.
