

Sustainable beauty and wellness company L’OCCITANE Group today named Laurent Marteau as Group Chief Executive Officer (CEO), replacing André J. Hoffmann who has decided to step down from his role as Acting Group CEO.
Marteau is currently Group Managing Director.
Hoffmann remains as Executive Director and a Member of the L’OCCITANE Group Board.
The move is part of an evolution of the beauty and wellbeing house’s leadership structure, combining the responsibilities of Group CEO and Group Managing director into one role, effective 1 April.
Marteau brings 20 years of experience to his new role, having held previous senior leadership management positions with LVMH Group for 15 years. In 2014, Marteau joined La Prairie as Vice President for Global Travel Retail and Special Channels and became a Board Member in the same year.
In 2020, Marteau was promoted to become La Prairie Vice President for Europe, the Americas, the Middle East and Africa. He joined L’OCCITANE Group in his current role as Group Managing Director in 2022.
L’OCCITANE Group Chairman Reinold Geiger commented: “As our Group grows, we need to evolve. Laurent embodies the L’OCCITANE Group’s entrepreneurial mindset and deep commitment to people and nature.
“His in-depth knowledge of the global market, combined with an inclusive leadership style, makes him a strong CEO to bring together a multi-brand and multicultural Group delivering value for all our stakeholders.”

Hoffmann has been Vice-Chairman of the L’OCCITANE Group since 2016, taking on the acting Group CEO role in 2021. He will continue to focus on strategic, policy and leadership priorities and will work alongside the company’s senior management to ensure a smooth transition.
“I want to thank André, my business partner of almost 30 years, for his leadership during his time as CEO,” added Geiger. “In recent years he has led the company towards its strategic objectives, including its geographical expansion, and has been instrumental in the successful acquisition and integration of new brands such as Elemis, Sol de Janeiro and Grown Alchemist. He will continue to play a significant role in the Group, supporting its strategic direction as Executive Director and member of the Board.” ✈