
Niche fragrance brand Le Labo, owned by The Estée Lauder Companies, has extended its Classic Collection with its latest fragrance, Lavande 31.
Le Labo is known for creating scents that evoke distinctive memories. Lavande 31 is a Lavender-centred scent blended with bergamot and neroli essential oils, which give it a fresh and pure olfactory signature. It is also blended with Tonka Bean for an amber musk finish.
Lavande 31 is available as an Eau de Parfum in 50ml and 100ml formats in global travel retail.
Le Labo was founded in 2006 by Fabrice Penot and Eddie Roschi as an alternative to the designer-led offerings that populated the luxury fragrance market. The brand, which releases one fragrance a year, has grown to become a cult favourite among customers and was acquired by The Estée Lauder Companies in 2019.
Le Labo describes itself as ‘Born in Grasse, raised in New York’, offering a selection of artisanal niche fragrances inspired by slow perfumery. Each scent is labelled by hand with a message chosen by the shopper. ✈

