The Lego Group today announced the appointment of two General Managers to its Asia Pacific (APAC) leadership team, reporting directly to Claus Kristensen, Senior Vice President of APAC.
The Danish company said the appointments underscore a commitment to expanding its presence and driving growth in the region by establishing strong leadership for the recently created business units of Singapore, Malaysia, and Travel Retail (SMTR), and India & Emerging Asia (IEA).
Highly regarded travel retail executive Nina Patricia Da Costa assumed the SMTR role, effective 6 May.
She was formerly Moët Hennessy Travel Retail Asia Pacific Sales Director, after earlier career roles with Benefit, SC Johnson and L’Oréal.
Kristensen said: “Cedric and Nina joining our APAC leadership team opens an exciting new chapter for us in Asia Pacific.
“Their expertise, coupled with their proven track records in driving innovation and fostering growth, support our ambition to remain at the forefront of the toy industry in the region. I am confident in their ability to lead their newly created business units as we inspire creativity, shape the future of play, and propel the Lego Group forward in Asia Pacific.”
Da Costa added: “I am thrilled to begin this new journey with the Lego Group, leveraging my expertise in steering the Singapore, Malaysia and Travel Retail business unit and in contributing to the group’s ongoing success in this lively and rapidly evolving region.
“I am eager to embark on this new and exciting phase of my career, cultivating collaborative synergy within our teams and our esteemed partners, as we collectively advance our mission of empowering individuals through the transformative power of play.”
Cedric Roose, who has been Lego Group’s Country Manager for New Zealand for the past six years, has been promoted to General Manager for India & Emerging Asia business unit, effective 1 May.
The Lego Group veteran has spent the last 15 years gaining a wealth of experience in Sales, Regional Commercial Development and General Management across Australia, Singapore and New Zealand, the company noted.
Under his leadership, the Lego Group’s New Zealand business unit achieved double-digit growth over the last six years.
In his new role, Roose will be responsible for driving commercial growth and regional expansion in India and Emerging Asia, which are seen as key growth engines for the region.
Roose said: “I am truly honoured and humbled to spearhead the newly established India & Emerging Asia business unit.
“The potential across India, Indonesia and other countries in this part of the world is boundless, and I am eager to work closely with the team and our distributor partners to continue championing the Lego brand and foster immersive high-quality play experiences for both children and adults alike.” ✈
