Ferrero is marking World Nutella Day on 5 February with a global brand campaign and a homepage makeover of The Moodie Davitt Report.
The campaign is called “Let’s Spread a Nutella Smile”. It invites Nutella fans to come together on social media and share different Nutella recipes to spread their love for the hazelnut spread.
World Nutella Day was created in 2007 by blogger Sara Rosso, who wanted to share her love of the famous spread with fellow fans. Since the first fan-created day, millions of Nutella enthusiasts use the occasion to exchange messages about the chocolate hazelnut spread.
To join the celebrations, Ferrero is asking people to use the hashtag #WorldNutellaDay on social media, tag @NutellaDay on Twitter and check out the official Facebook page.
To celebrate the occasion, Ferrero is highlighting the travel retail-exclusive Nutella Gift Box 350g and Nutella Weekly Pack expressions.
Both expressions seek to enhance the exclusivity and value of the Nutella brand in travel retail, boost its unique selling proposition (USP) and cover key purchase occasions such as gifting, sharing and self-treat. ✈
