Luxury luggage specialist Tumi has relaunched its popular Alpha Bravo Collection. The refreshed Alpha Bravo line comprises 24 new styles ranging from backpacks and slings to luggage and briefcases which highlight the functionality, sustainability and durability of the brand. The collection is now available in global travel retail.
Several pieces in the range are made with a recycled ballistic nylon fabric which is compatible with Tumi’s extended line of modular travel accessories. The accessories include multi-functional pouches and detachable water bottle holders that can be attached to the exteriors of bags through daisy chains, G Hooks and carabiners. The main lining of the collection is made with recycled materials and built-to-last.
In addition, Tumi has released a limited military-inspired capsule line made from durable ripstop fabric.
To celebrate the relaunch of the Alpha Bravo line, Tumi has partnered with several multi-faceted young talents in film, music and sport for a ‘Life in Forward Motion’ campaign.
The campaign, which comprises four short films, stars the ‘Tumi Crew’ and was filmed in New York and London. Shot by acclaimed documentary-style videographers Autobahn and Andy Madeleine, the campaign gives viewers a peek into the daily lives of these personalities, supported by the Alpha Bravo line.
The Life in Forward Motion campaign stars F1 driver Lando Norris, football player Son Heung-Min, actor and musician Anthony Ramos and singer-songwriter Gracie Abrams.
Tumi has announced plans to promote the refreshed line with a series of experiential pop-ups in both travel retail and domestic markets globally. The pop-ups will feature exclusive items from the Tumi Crew and immerse shoppers into the world of Alpha Bravo. The first pop-up runs from 8-14 of February at the Dubai Mall, UAE.
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