SINGAPORE. Organic beauty brand Liht Organics has strengthened its travel retail presence through listings with KrisShop, the omnichannel retailer and inflight duty-free shop for Singapore Airlines.
With availability onboard Singapore Airlines and Scoot, Liht Organics is the first organic makeup brand carried by Singapore’s flag carrier and offered via KrisShop.
To mark the launch on Scoot, the brand held an interactive makeup session with the cabin crew, highlighting its Dazzle Duo Lip Pack.
As reported, Liht Organics is known for its high-performance makeup, using up to 90% USDA-certified organic ingredients. All products are vegan, cruelty-free, gluten-free and free from synthetic chemicals, fragrances and nanoparticles.
Founded by Singapore-based entrepreneur Nerissa Polke, Liht Organics debuted in travel retail at this year’s TFWA Asia Pacific Exhibition in Singapore.
The brand’s in-flight offerings include a Primer (S$60/US$47) and a Trio of lipsticks (Berry Yogurt, Peanut Butter, Roasted Cherry – S$112/US$87) on Singapore Airlines. Available for Scoot passengers is the Duo with pouch (Pink Cupcake & Mocha Latte – S$88/US$68).
For pre-orders, customers can choose from the Primer (S$60/US$47), Trio (S$112/US$87), Duo with pouch (S$88/US$68), and a Blusher with free compact case (S$55/US$43) available in Cherry Blossom, Waterlily and Peach Tulip. ✈
*A recent edition of TRI-POD, The Moodie Davitt Report’s video podcast in association with The SEVA Group, featured Nerissa Polke, Founder of the organic beauty brand. Click here for the full interview.
