Lindt has partnered with DFS Group to introduce the brand’s latest Pick & Mix concept at Hong Kong International Airport.
The shop-in-shop features the debut of an “eye-catching” wall unit, designed to generate additional footfall.
Travellers can choose their own assortment of Lindor chocolate truffles and personalise purchases with gift cards, which highlight Hong Kong as a destination or celebrate seasonal events.
The promotion will also include live demonstrations in bespoke space by Lindt Master Chocolatiers later this year.
DFS Group Senior Vice President Food and Gifts Thierry Canivet said: “DFS continuously strives to create shopping experiences that surprise and delight our customers and we are proud to partner with Lindt to do just that with the new shop-in-shop at DFS Hong Kong International Airport.
“This engaging approach to the food and gifts segment will provide travellers with a lasting memory of their travels and we look forward to what we are confident will be a successful new take on this exciting category.”
Lindt & Sprüngli Head of Global Duty Free Division Peter Zehnder said: “We are delighted to have launched our latest shop-in-shop concept in Asia and believe that there is a huge opportunity for Lindt in the region. Our brand of premium chocolate offers a wide range of best-seller products, a continual flow of innovations and strong activations beyond ordinary price-offs to drive category sales.”
