Lindt has teamed up with Qatar Duty Free to launch its first “˜pick and mix’ concept in Middle Eastern travel retail at Hamad International Airport.
The new shop-in-shop allows customers to choose from a selection of individually wrapped Lindt products in a wide range of flavours. These are then packed in a gift box which can be personalised with a gift card and ribbon of the customer’s choice.
To celebrate the opening on 27 May, passengers were offered tastings of Lindor Balls.
The pick-and-mix concept transforms the shopping experience into a “more pleasant and interactive one”, Lindt said, where customers are able to create their own gift, whether for themselves or for their loved ones.
“Hamad International Airport, with its state-of-the art design and its diverse shopping options, offers the perfect surrounding for this special chocolate experience,” the brand added.
 |
 |
The new Lindt Pick & Mix shop allows customers to create a personalised Lindt gift box |
