SINGAPORE. Premium confectionery brand Lindt & Sprüngli has unveiled the first Lindt Boutique in Asia Pacific travel retail at Singapore Changi Airport Terminal 1. The 35sq m store is a partnership with travel retailer and distributor FNA Group.
In a statement, the brand owner said that the outlet would cater to a diverse audience of international passengers including a strong Chinese traveller base that uses T1.
The offer includes some Lindt chocolates that are available only at Changi Airport in the Asia Pacific region.
Highlights include:
- Lindor Pick & Mix – A vast selection of Lindor options, many exclusive to the Lindt Boutique, including pistachio and salted caramel flavours. Gifting options are available.
- Premium Wafer Selection – These are available exclusively at Changi Airport in the region.
- Lindt Dubai-style Chocolate – This selection of Middle Eastern-inspired chocolate makes its debut in the region.
In addition to its premium chocolate offerings, the boutique embraces Sense of Place, with local influences in its product range and point-of-sale elements.
Available exclusively at the boutique, the Destination Singapore collection has distinctive packaging capturing the island nation’s culture. A destination gondola also features a depiction of the well-known Merlion attraction in the city.
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder commented: “The launch of our first Lindt Boutique in Asia Pacific at Changi Airport marks an exciting new chapter in our mission to enchant the world with chocolate.
“Changi Airport, with its world-class shopping experience, is the ideal setting for us to connect with travellers who appreciate quality and craftsmanship, in a region where premium chocolate consumption is very much on the rise. We would like to thank Changi Airport and FNA Group for their support and partnership in bringing to life our bold vision for the premium chocolate category in travel retail.”
FNA Group International Deputy Group CEO Pamela Loo-Song added: “It is a privilege to bring together an iconic name in chocolate and an iconic airport with the opening of the Lindt Boutique at Changi Airport. This partnership will deliver a truly best-in-class chocolate experience to global shoppers travelling through Singapore.”
To celebrate the launch of a store described as “a sensory experience crafted to immerse travellers in the Lindt universe”, Lindt & Sprüngli hosted a special event attended by senior management from key stakeholders Lindt Global Travel Retail, FNA and Changi Airport, Swiss Ambassador to Singapore Frank Grütter, plus local media and influencers.
As part of the celebration, the first 500 guests to explore the boutique received a Lindt Tote Bag with every S$100 purchase. Visitors can also enjoy regular Lindor and Wafer sampling in-store.
