SINGAPORE. Lindt & Sprüngli has partnered with confectionery distributor and retailer Focus Network Agencies (FNA Group International) and Changi Airport Group to launch its first travel retail boutique outside of Switzerland.
The 35sq m boutique is scheduled to open in Singapore Changi Airport Terminal 1 in March 2025, marking a significant step in Lindt’s strategic expansion in the Asia Pacific region.
The boutique is designed to offer a memorable shopping experience with a product offer exclusive to Changi Airport.
It will incorporate gifting options, sense-of-place exclusives and Lindor Pick & Mix to create an engaging retail environment that delivers on the key growth drivers outlined in Lindt’s category vision.
To celebrate the opening in March, Lindt is planning special promotions and events to create additional buzz, including appearances from Lindt Master Chocolatiers.
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder said: “Singapore Changi Airport is a significant global travel hub known for its world-class retail offer and experiences.
“The debut Lindt travel retail boutique outside of Switzerland is an exciting step forward in our expansion plans as we aim to provide international travellers with premium shopping experiences and delight them with the finest Swiss chocolate.
“FNA Group International’s expertise in the Asia Pacific confectionery market has been instrumental in the planning of the boutique and we look forward to a fruitful partnership with them over the coming years.”
FNA Group International Director, Retail & Local Sales Pamela Loo-Song added: “Lindt & Sprüngli is renowned across the world for its delicious, premium chocolates so we’re delighted to enhance the confectionery offer at Changi Airport with a dedicated Lindt boutique.
“We’re pleased to be able to share Lindt’s commitment to premium quality and excellence with travellers at Changi Airport and hope they enjoy discovering the brand’s exquisite ranges and exclusives.”
Changi Airport Group Head of Airside Concessions Chandra Mahtani remarked: “Confectionery is one of the top-selling categories at Changi Airport and we are always looking to bring in new and exciting concepts in this area to delight our travellers.
“With this first-ever travel retail Lindt boutique outside of Switzerland, we are confident that our passengers will be charmed by Lindt’s well-loved confectioneries, the boutique’s unique shopping experience, as well as Changi-exclusive items.” ✈
