Lindt & Sprüngli Global Travel Retail has launched its Lunar New Year gifting campaign with high-profile activations at Kuala Lumpur International Airport (KLIA) in partnership with Eraman, and cdf Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan province with China Duty Free Group.
The promotional activation in the KLIA arrivals area features a Chinese New Year-themed design, depicting a dragon ascending a tower of Lindor tubes.
Lindt & Sprüngli has also installed an in-store animation at Eraman Duty Free, showcasing its Napolitains and Lindor collections.
At cdf Sanya International Duty Free Shopping Complex in Haitang Bay, the confectioner has presented its second Chinese New Year animation complete with a large majestic dragon illustration.
The promotion includes a Chinese New Year-themed sleeve developed specifically for the Assorted Napolitains range. The specially designed gift pack, which includes two Lindor 400g tubes in Milk and Assorted flavours, is recommended as a gift for the festive occasion.
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder said: “The ‘Delight’ pillar of our category vision refers to the joy that gifting spreads and we hope that these activations, together with the exclusive products on offer, provide shoppers with a strong gifting proposition to indulge in this Chinese New Year.
“We are committed to driving growth through gifting and look forward to unveiling further compelling animations throughout the year as we strive towards adding confectionery to every basket.”