INTERNATIONAL. Lindt & Sprüngli has partnered with Avolta to exclusively launch its Salted Caramel special-edition range in global travel retail.
For a limited time, the line is being showcased via special activations and high-profile promotion spaces at some of Avolta’s key locations worldwide, including London Heathrow, Milan and Zürich Airport among others.
The Salted Caramel range comprises three products: Lindor Tube 387g, a 500g carrier box of individually wrapped assorted Napolitains and a Gold Bar 300g.
Salted Caramel is the second-biggest mono-flavour after Milk for Lindor globally. Between January and March 2024, Salted Caramel Napolitains were the bestselling product line across Avolta’s stores in the UK, Spain, Italy and Greece.
In addition, the rest of the Salted Caramel range was among the top ten Lindt SKUs shortly after launching in December 2023.
The latest launch strengthens Lindt & Sprüngli and Avolta’s ongoing partnership, which began in 2017. Vibrant animations and exclusive promotions are a key pillar of this partnership.
Avolta Global Category Head – Confectionery Philippe Moryl commented: “We have been actively advocating for many years the need to bring products to the travel retail sales channel, that truly differentiate our retail offer from that of the domestic markets. Peter [Zehnder] and Lindt’s team were the first brand in 2017 to come with an exclusive assortment, leading the way for other brand partners in this category.
“With the Salted Caramel 2024 edition Lindt demonstrates its commitment to remain at the forefront of exclusive assortment launches. We are thrilled to offer this delicate and delicious flavour to our customers around the world. Thank you, Peter and the Lindt team, for your contribution to making travellers happier.”
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder added: “Salted Caramel perfectly aligns with our premium positioning, and the introduction of this special edition range further underlines our flourishing partnership with Avolta which continues to go from strength to strength. Salted Caramel is a highly popular flavour that appeals to many different consumer groups in travel retail.
“We’re extremely encouraged by initial results as we continue to make positive strides towards our vision of adding confectionery to every basket.” ✈
