Swiss chocolatier Lindt & Sprüngli is preparing to celebrate World Chocolate Day (7 July) with a striking makeover of The Moodie Davitt Report desktop homepage along with an elegantly curated treatment of our mobile website.
World Chocolate Day is an annual celebration of chocolate in all its forms. It marks the date when chocolate was first brought to Europe in 1550, highlighting its cultural significance for chocolate lovers around the world.
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder commented: “World Chocolate Day is an amazing opportunity to celebrate the joy that chocolate brings, whether through moments of self-indulgence, sharing or gifting.
“We’re delighted to partner with our friends at The Moodie Davitt Report to emphasise Lindt Global Travel Retail’s commitment to ‘Enchanting the World with Chocolate’ and to spotlight the importance of this category to the channel’s long-term growth.”
Lindt & Sprüngli has been championing Swiss chocolate for over 175 years. As reported, the company has partnered with confectionery distributor and retailer Focus Network Agencies (FNA Group International) and Changi Airport Group to launch its first travel retail boutique outside of Switzerland.
The 35sq m boutique is scheduled to open in Singapore Changi Airport Terminal 1 in March 2025, marking a significant step in Lindt’s strategic expansion in the Asia Pacific region.
The boutique is designed to offer a memorable shopping experience with a product offer exclusive to Changi Airport.
It will incorporate gifting options, sense-of-place exclusives and Lindor Pick & Mix to create an engaging retail environment that delivers on the key growth drivers outlined in Lindt’s category vision.
To celebrate the opening, Lindt is planning special promotions and events to create additional buzz, including appearances from Lindt Master Chocolatiers.
As reported, Lindt & Sprüngli teamed up with Avolta to exclusively launch its Salted Caramel special-edition range in global travel retail in May.
For a limited time, the line was showcased via special activations and high-profile promotion spaces at some of Avolta’s key locations worldwide, including London Heathrow, Milan and Zürich airports among others.
The Salted Caramel range comprises three products: Lindor Tube 387g, a 500g carrier box of individually wrapped assorted Napolitains and a Gold Bar 300g.
Salted Caramel is the second-biggest mono-flavour after Milk for Lindor globally. Between January and March 2024, Salted Caramel Napolitains were the bestselling product line across Avolta’s stores in the UK, Spain, Italy and Greece.
In addition, the rest of the Salted Caramel range was among the top ten Lindt SKUs shortly after launching in December 2023. ✈
