USA. Leading premium chocolate company Lindt & Sprüngli has appointed Nicolas Sobredo as Regional Head of Global Travel Retail – North & Central America, effective immediately.
The company intends to drive growth for confectionery in the Americas region by splitting responsibilities for South America and North & Central America.
In this new role – focusing on brand building and accelerating sales performance across the region – Sobredo will report directly to Head of Global Travel Retail Peter Zehnder.
He will also develop the duty-paid business in the USA and develop, implement and oversee the travel retail strategy throughout North and Central America.
Sobredo will work alongside Markus Suter, who previously managed the region in addition to his responsibilities for Lindt Global Travel Retail South America.
Sobredo has experience working in travel retail across Latin America and the Caribbean. He also held retail and business development roles with fast-moving consumer goods companies in North and Latin America markets.
Zehnder said: “I would like to welcome Nicolas to the team and wish him and Markus great success in taking the Americas region to the next level.
“Nicolas is an experienced travel retail executive whose knowledge and deep understanding of the region’s dynamics will undoubtedly positively impact our business in North and Central America.
“I would also like to thank Markus for his huge efforts in managing the GTR Americas business over the last ten years. The new structure will enable us to deploy resources in North and Central America, where we have identified significant growth opportunities, while at the same time maintaining dedicated resources for Latin America to develop further.”
In this video, Lindt & Sprüngli Group CEO Adalbert Lechner discusses the company’s growth in the fiscal year 2023, along with its sustainability initiatives
Lindt & Sprüngli Regional Head of Global Travel Retail – North & Central America Nicolas Sobredo remarked: “The strong recovery of the travel industry and impressive double-digit growth of Lindt’s global travel retail business in 2023 make for an exciting time to be joining the company.
“I’m looking forward to implementing key objectives from the category vision to drive regional growth and add confectionery to every basket.” ✈
