SWEDEN. Leading vodka supplier The Absolut Company, owned by Vin & Sprit, has added a new variant to its range. The vanilla-flavoured vodka is housed in the iconic Absolut bottle, with frosted glass and window revealing the clear juice inside. The vodka contains no added sugar, giving it a dryness that the supplier hopes will make it a popular mixer. Absolut claimed that Vanilia would not be the last in its flavoured range, and other new flavours are in the pipeline. Price will be on line with the price for the other flavours: Absolut Peppar, Citron, Kurant and Mandrin. The introduction of Absolut Vanilia starts February 2003 in the US and Canada followed by Sweden in April. Duty free will follow market by market as the introduction on domestic markets take place.
Price: Will be on line with the price for the other flavours.
Launch: The introduction starts February 2003 in the US and Canada followed by Sweden in April. Duty Free will follow market by market as the introduction on domestic markets take place.
Contact: erik.juul-mortensen@vinsprit.se
