Lisa Naftolin joins NARS Cosmetics in newly-created role

Lisa Naftolin assumes new role at NARS Cosmetics


US. NARS Cosmetics has announced the appointment of Lisa Naftolin to the new post of Executive Director, Creative Brand Development, effective immediately. She will report to Barbara Calcagni, NARS Cosmetics Vice President of Global Marketing.

In this new role, Naftolin will lead NARS’ Creative Department and Creative Agencies, as well as partner with NARS Founder and Creative Director, François Nars, to ensure his vision is flawlessly executed across all Creative Brand Elements & Visual Merchandising.

Naftolin brings over 20 years of experience as a Creative Director, Art Director and Graphic Designer working with art, architecture, photography and fashion. She spent the past seven years as Creative Director at Art + Commerce, an agency that represents diverse emerging and pre-eminent image-makers, working with talents such as Steven Meisel, Nick Knight, Sølve Sundsbø, and Ellen von Unwerth.

“I am thrilled to begin my new venture with NARS Cosmetics,” Naftolin stated. “François Nars’ creative foresight is an inspiration and I look forward to working with the team to bring it to life.”

NARS Cosmetics CEO Louis Desazars noted: “I am pleased to have such a talented and experienced executive join the team at NARS. [Lisa’s] extensive background and invaluable experience will re-energise our creative team and boost our efforts in building NARS’ image globally. With over 20 years in the industry, Lisa will bring tremendous talent and leadership to NARS as we continue to set a new standard of luxury.”

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