MALAYSIA. Leading Italian wafer and chocolate brand Loacker is celebrating its 100th anniversary with the launch of an innovative, permanent shop-in-shop concept at Chocstop, Kuala Lumpur International Airport (KLIA).
The move marks 27 years of partnership with Chocolate Sales & Supplies Malaysia in the Malaysian travel retail sector, as well as underlining a century of Loacker history including its focus on quality, natural ingredients and Alpine craftsmanship.
A standout feature of the shop-in-shop concept is a Vespa scooter, adding a stylish and nostalgic Italian touch to the space. This centrepiece reflects Loacker’s heritage while offering travellers an Instagram-worthy moment as they explore the brand’s premium confectionery selection, noted the partners.
Loacker is also introducing a range of new products, available exclusively at Chocstop, KLIA. These aim to cater to different segments, from families to business executives.
Among the highlights is the Loacker Spread, a creamy hazelnut spread inspired by Loacker’s signature wafer fillings. The new offering is expected to be popular among families and chocolate enthusiasts looking for a premium, high-quality spread, said the partners.
The Loacker shop-in-shop aims to provide an immersive and interactive experience, featuring in-store tastings, special promotions and limited-edition offerings to mark the brand’s centennial celebration.
“As we approach Loacker’s 100-year milestone, we are thrilled to introduce this unique shop-in-shop concept at KLIA, a key travel hub in Southeast Asia,” said Loacker Travel Retail Director Juan Miguel Cabrera.
“This initiative is a testament to our 27-year partnership with Chocolate Sales & Supplies Malaysia, which has been instrumental in growing Loacker’s presence in the Malaysian travel retail sector. With the addition of an authentic Italian Vespa and an exclusive range of products, we’re bringing a touch of Italy to travellers, making this space even more special.”
The partnership with Chocolate Sales & Supplies Malaysia underscores Loacker’s long-term commitment to the Malaysian market and its continuous investment in travel retail innovation, said the brand owner.
The Chocstop store at KLIA is designed with a modern theatre theme. Its striking red façade captures travellers’ attention while inside, the store features personalised fixtures by premium confectionery brands, creating “a dynamic and engaging retail space”.
Chocstop said it is committed to “delivering an unforgettable customer journey through exciting brand activations, the introduction of new brands and products, and warm, welcoming customer service, making it a must-visit destination for travellers passing through KLIA.”
*Click here for our on location story from South Tyrol marking 100 years of Loacker.
