L’OCCITANE Group will have a multi-brand presence at the upcoming TFWA World Exhibition & Conference (1-5 October). In addition to L’OCCITANE en Provence, Group brands Elemis, Grown Alchemist, Erborian, Sol de Janeiro, Melvita and L’OCCITANE au Brésil will also be showcased at the global summit.
At the Cannes event, L’OCCITANE Travel Retail will also underline that it is now a certified B Corporation. This milestone builds on the Group’s ongoing commitment to creating positive change by empowering communities it invests in, protecting biodiversity, reducing waste and mitigating climate change. 
With the B Corp Certification, it joins a global community of like-minded businesses that aim to create an inclusive, equitable and regenerative economy. The Group is committed to the reduction of its overall carbon footprint and it focuses on open-source sharing.
The L’OCCITANE Group’s 200 sq m space at TFWA will feature a Sol de Janeiro Bum Bum bar on the terrace, as well as individual brand highlights about forthcoming products and innovations. 
The minimalistic booth will incorporate a leafy olive tree, emphasising L’OCCITANE’s core message of recycling and reducing waste.
L’OCCITANE en Provence news will focus on a brand awareness campaign that is being rolled out at 13 airports across France, UK, China, Brazil and the US. The initiative includes outdoor and digital activations in key airports combined with a domestic market campaign.
The campaign highlights gifting and the brand’s Immortelle Divine offerings, focusing on “people, products and sensations”. The brand will also shine a spotlight on the launch of its reformulated Immortelle Divine Cream. 
A colourful brand awareness campaign has also been revealed for Sol de Janeiro, which was launched in travel retail earlier this year. The brand especially resonates with tech-savvy Millennial and Gen Z travellers.
The first wave of its campaign is being rolled out in France, UK, Spain, Greece and Turkey, with activations at nine airports. The second wave of the campaign will be unveiled in December across Europe, Asia Pacific and the Middle East.
L’OCCITANE Group Head of Marketing Global Travel Retail Mona L’Hostis said: “It’s always such a pleasure to participate in the TFWA global summit and this year we have so much exciting news to share – especially the amazing results from the roll-out of our new brands.
“In addition to highlighting many of our forthcoming travel retail innovations and campaigns, the event offers us an excellent opportunity to underscore our core message regarding sustainability, with the announcement that our Group has become a certified B Corporation.”
L’OCCITANE en Provence was recently recognised as one of the most-committed brands in the fight against plastics as per the 2021 progress report on the New Plastics Economy Global Commitment by the Ellen MacArthur Foundation.
L’OCCITANE Group has pledged that by 2025 all of its plastic bottles will be manufactured from 100% recycled materials. ✈
