FRANCE. L’OCCITANE Travel Retail, in partnership with Extime Duty Free Paris and Extime JCDecaux Airport, has unveiled an immersive activation to support the travel retail avant-premiere of Erborian’s Centella Redness skincare range.
The campaign runs until 23 February in 15 locations across Paris Charles de Gaulle and Orly airports, backed by a 360° visibility drive spanning in-store and airport media touchpoints.
The initiative combines retail theatre with skincare storytelling and cultural touchpoints designed to resonate with global travellers.
L’OCCITANE said the activation blends experiential elements with category education to drive recruitment for Erborian, as demand for sensitive-skin solutions grows in both domestic and travel retail markets.
Elevating the beauty journey
Passengers are targeted ahead of departure via the Extime.com marketplace, allowing them to plan purchases in advance, alongside loyalty newsletters designed to encourage store visits at Extime Duty Free Paris.
At the airport, the Centella Redness launch is given strong visibility with front-of-store displays and floor decals directing travellers to a dedicated branded space.
The activation is supported by a retail media campaign across Extime JCDecaux Airport digital screens, positioned at store entrances and behind cash desks.
The screens run the campaign film and related assets throughout the promotional period. Sampling and brand ambassador support are deployed during peak trading hours.
Selected stores also host K-pop performances on Saturdays throughout February, referencing Erborian’s Korean heritage and adding an additional experiential element to the activation.
The star product
Centella Redness is a three-step routine developed for redness-prone and reactive skin, a condition often triggered by temperature changes, pollution and stress, and characterised by visible redness, tightness or dryness. The formulations centre on Centella Asiatica alongside other active ingredients.
According to L’OCCITANE, across global markets 73% of consumers feel their skin is more reactive, with one in three adults experiencing redness. Sensitive skincare is expanding rapidly and is approaching the anti-ageing segment in both scale and growth momentum.
The reformulated CC Red Correct offers SPF 30 protection, enhanced correction and skincare benefits, with 94% of users reporting greater confidence in their bare skin (based on consumer test).
L’OCCITANE said the new Centella Red Serum reduces redness intensity within 24 hours and improves skin uniformity at 28 days (based on clinical scoring), while the updated Centella Crème provides daily hydration.
‘A moment of discovery’
For L’OCCITANE Travel Retail, the partnership underscores a strategic push to attract skincare consumers, introduce them to cosmetic trends and elevate brand storytelling within airport environments.
For Extime, the collaboration demonstrates the retailer’s commitment to delivering engaging beauty moments that reflect cultural trends and evolving passenger expectations.
L’OCCITANE Group Marketing Director Global Travel Retail Mona L’Hostis said, “Erborian has always stood for innovative and effective skincare rooted in Korean expertise, and Centella Redness reinforces that promise with demonstrable results.
“Partnering with Extime allows us to bring that story to life in a fresh, immersive way – combining visibility, culture and education to meet travellers where they are.
“The brand continues to gain tremendous momentum and loyalty, providing a significant boost for our skincare ambitions in travel retail.”
Extime Paris Chief Commercial & Merchandising Officer Séverine Patureau remarked, “Through this Extime Immersive Journey, we have designed an experience that invites passengers to embark on a truly sensory journey from digital touchpoints to the store – blending skincare expertise, cultural expression and innovation.
“Our ambition is to transform the time spent at the airport into an inspiring moment of discovery, and to offer brands a unique stage to create a lasting emotional connection with travellers.”
Extime JCDecaux Airport Managing Director Isabelle Fourmentin added, “Working hand-in-hand with Erborian and Extime Duty Free Paris, we’ve transformed the launch of Centella Redness into a truly integrated retail media strategy.
“The campaign includes initial brand exposure at home via our Extime.com digital ecosystem and a follow-up at the airport on our shopping screens.
“This allowed us to reach travellers at key moments in their journey, enabling us to seamlessly maximise conversion within duty-free stores.” ✈
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