L’OCCITANE Travel Retail is returning to the TFWA World Exhibition & Conference in Cannes (28 September-2 October) with a showcase of new launches, seasonal campaigns and brand experiences that celebrate innovation, heritage and sustainable beauty.
This year’s participation holds particular significance as the Group begins the countdown to the 50th anniversary of its flagship brand, L’Occitane en Provence, in 2026. The anniversary is a milestone marking five decades of Provençal savoir faire and sustainability.
At Cannes, L’OCCITANE Travel Retail will shine a spotlight on key launches across its portfolio, including a new fragrance line, a hybrid skincare innovation and a vibrant line-up of festive campaigns designed to engage and delight travellers.
Maison L’Occitane en Provence will unveil Flora Orchestra, a reimagined fragrance collection comprising 14 timeless scents inspired by the flowers in its Haute-Provence home.
Combining elevated design, sustainability and storytelling, the collection celebrates the brand’s Provençal heritage and invites travellers to embark on a sensorial journey ahead of its golden anniversary year.
Erborian CC Crème
The Group will present the reformulated Erborian CC Crème, a hero hybrid skincare-makeup product that it claims has achieved global bestseller status with one unit sold every 12 seconds.
The reformulated hybrid skincare-makeup product combines the benefits of a moisturiser, colour corrector and foundation. The new formula now promises an even cleaner, more potent formula and expanded shade range.
A season of celebration in travel retail
Ahead of the brand’s 50th anniversary, the company is previewing Les Lumières de L’Occitane en Provence, a holiday campaign inspired by winter light in Provence. The initiative will introduce three exclusive limited-edition fragrances – Premiers Rayons, Lumière d’Hiver and Nuit Festive – alongside seasonal gifting sets and novelties.
Adding to the festive spirit, Sol de Janeiro is debuting a vibrant holiday range characterised by bold visuals, joyful energy and exclusive gifting assortments that capture the brand’s signature sense of fun.
L’OCCITANE Group Managing Director, Global Travel Retail Evelyne Ly Wainer said, “TFWA Cannes is always a highlight in the calendar and a time to reconnect with our valued partners and colleagues in the industry.
“It also offers us the opportunity to share the bold innovations shaping our brands in travel retail and this time to focus on our exciting upcoming celebrations for the 50th anniversary of our founding brand, L’Occitane en Provence, in 2026.”
L’OCCITANE Group Marketing Director Global Travel Retail Mona L’Hostis added, “From the rebirth of L’Occitane en Provence’s fragrance universe to the reinvention of Erborian’s CC Crème and the joyful holiday campaigns of our brands, Cannes is the perfect stage to showcase how our premium brand portfolio continues to evolve and connect with travellers globally.” ✈
