L’OCCITANE Travel Retail has relaunched Erborian’s best-selling CC Crème, now featuring a cleaner, more potent formula and an expanded shade range.
The relaunched collection introduces three new shades – Porcelain, Caramel and Deep – complementing the existing Clair and Doré tones already available in travel retail.
The upgraded CC Crème retains Erborian’s patented Korean encapsulated pigment technology and delivers instant tone adaptation with boosted skincare benefits.
The new formula incorporates 2% Centella Asiatica extract to soothe and firm the skin, hyaluronic acid for deep hydration and SPF 30 for daily protection.
The revamped packaging features a monoplastic tube and an FSC-certified paper box. It is available in 15ml and 40ml travel-friendly formats.
To support the relaunch, L’OCCITANE Travel Retail is running a high-profile geo-targeted pop-up campaign across key European and Middle Eastern airports throughout October.
These include Paris Charles de Gaulle and Orly; Nice Côte d’Azur; London Heathrow; Leonardo da Vinci International, Rome; Adolfo Suárez Madrid-Barajas; Josep Tarradellas Barcelona-El Prat and Brussels airports.
The campaign mirrors a strong domestic push and hero activations are located at the Rome and Madrid gateways.
First launched in 2013, Erborian CC Crème was a pioneer in hybrid skincare. Building on over a decade of innovation, the refreshed CC Crème formula creates a luminous second-skin finish that boosts skin texture natural radiance and evens skin tone.
Clinical results of the new CC Crème show that 95% of users report more luminous skin, while 93% say they feel better about their bare skin after use. ✈
