Loch Lomond Group has launched its first global travel retail Scotch whisky range at World Duty Free’s Glasgow Airport store.
The collection features two single malt Scotch whiskies, Loch Lomond 12-Year-Old and Loch Lomond Inchmurrin Madeira Cask Finish, as well as the blend Loch Lomond Signature and Loch Lomond Single Grain.
The whiskies come in new one litre bottles and feature premium packaging that is designed to tell the “story of the parts that come together” to create the liquid. Loch Lomond said it would appeal to those purchasing whisky as a gift.
The travel retail range will be rolled out in Nordic markets this month, and later in Canada and the USA.
At Glasgow Airport, a tasting table will feature in the World Duty Free store throughout February and March and will give travellers the chance to sample the range. The airport was chosen to launch the travel retail range because of its proximity to the Loch Lomond distillery, emphasising the whisky’s provenance.
“We’ve been keen to introduce a global travel retail range for some time now following increased demand for our Loch Lomond whiskies overseas,” said Loch Lomond Group Managing Director of Global Travel Retail André de Almeida. The whiskies are available in 90 markets internationally.
“It means a great deal to us to offer the new range at World Duty Free in Glasgow Airport, less than 15 miles from our spiritual home in the heart of Loch Lomond – one of Scotland’s most beautiful and popular visitor destinations.
“We’re confident that we are offering something new and unique to the marketplace that will deliver strong sales and a sense of discovery for whisky drinkers around the world.”
Glasgow Airport Commercial Director Francois Bourienne commented: “It’s exciting to be the first international airport to offer Loch Lomond’s new bespoke global travel retail range. We’re also very proud to be supporting a brand based so close to Glasgow Airport on the shores of Loch Lomond, one of Scotland’s most beautiful and iconic attractions. Many of our customers will probably fly over the distillery itself – one of the whisky world’s best kept secrets.”
World Duty Free Managing Director – UK & Germany Fred Creighton said: “We’re delighted to offer our Glasgow Airport customers the opportunity to purchase and enjoy the local Loch Lomond Whiskies’ exciting new travel exclusive range before anyone else. This very special collection is only available at the airport and it’s great to be able to offer our customers the opportunity to take a piece of Glaswegian heritage away with them, to remember their trip by.”
