Perfumes Loewe has unveiled a new feminine fragrance called Quizás, Quizás, Quizás Pasión. It is an addition to the brand’s Quizás, Quizás, Quizás universe (quizás means “perhaps” or “maybe” in Spanish).
 |
Elena Sudakova and Mariusz Smolinski ramp up the raunch with a passionate tango |
The fragrance concept is built around the possibility – or not – of a love affair, and the teasing art of seduction. The name references the famous Quizás, Quizás, Quizás Cha Cha Cha of Cuban Osvaldo Farrés.
The juice is said to feature premium, natural ingredients. It opens on notes of mandarin, bergamot and red berry, building to a floral heart of magnolia, freesia and orange blossom. The base blends cashmere, amber and vetiver.
The flacon features hues of red and gold, which aim to embody the sensuality and seduction of the fragrance. Two dabs of red paint on each side represent two unknown people who look for one another, according to the brand. The name of the fragrance is displayed on an infinite Möbius strip on the sides of the bottle.
 |
 |
Perfumes Loewe supported the launch of Quizás, Quizás, Quizás Pasión with tango shows at Barcelona T1 |
The advertising campaign depicts Elena Sudakova and Mariusz Smolinski dancing a passionate tango.
Quizás, Quizás, Quizás Pasión began rolling out in selected doors in August. The fragrance is available as a 30ml, 50ml and 100ml edt.
During the month of October, every Monday, Wednesday and Sunday, Perfumes Loewe supported the introduction of Quizás, Quizás, Quizás Pasión with tango shows at Barcelona El Prat Airport T1.
The objective of the shows – which brought some eye-catching theatre to the location – was to transmit the passionate concept of the fragrance. The tango shows also reflected the two tango dancers which feature in the fragrance advertising campaign.
The dancers incorporated elements of role play, and also interacted with the passengers. Traveller feedback from the event was extremely positive, according to the brand, which confirmed a “remarkable growth” in sales on the days when the dancers were present.
Advertisement | |
