lolaandgrace, the fashion jewellery and accessories brand by Swarovski, is extending the reach of its online e-shop worldwide www.lolaandgrace.com as it continues to build its footprint in travel retail.
The lolaandgrace online shop, previously available only in the UK, launched in 21 markets, five languages and nine currencies on 3 June. It will mainly be focusing on Europe, the USA and Canada with further expansion into other new markets in 2015.
According to the brand, the e-shop is a convenient online alternative to its growing number of monobrand stores and presence at wholesale points throughout the UK and Italy.
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“The growth of our online shop is a key factor of our business expansion,” explained lolaandgrace General Manager Nina Müller. “The lolaandgrace shopper is extremely online-savvy. She is connected to her friends, interests, and brands via social networks and she easily and confidently browses and shops the latest trends online. As a true digital brand, lolaandgrace is where she is, in the digital world. We are inviting her to share her personal style, talk with us about her weekend plans, and shop our latest trends online.
“Online is also a great way to quickly arrive in new markets and respond to the demand for lolaandgrace,” continued Müller. “There are a lot of young women, in different markets, who have been eagerly awaiting their chance to #makethemoment with us, and the expansion of lolaandgrace.com helps us get to them in as short a time as possible. We are very happy to be able to trade in these markets and continue to look towards the future, as next year will see a continued roll-out of this online expansion.”
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lolaandgrace’s new FW2014/2015 collection |
Offline, lolaandgrace continues to focus mainly within the core markets of the UK and Italy, in addition to launches in other European countries with the openings of monobrand stores. Distribution in Spain, Kuwait, and the UAE continues to go strong and is set to grow, with the expansion into new markets as well.
Following its travel retail debut at the TFWA World Exhibition last year, the brand has gained listings with Gebr Heinemann, The Nuance Group and World Duty Free in Europe, as well inflight listings with Japan Airlines, Cathay Pacific, Qantas and Jetstar. It made its inaugural appearance at the IAADFS Duty Free Show of the Americas in March and, two months later, exhibited for the first time at the TFWA Asia Pacific in Singapore.
“There has been a lot of interest in the brand because it really sits in a very good price bracket, and it offers the type of quality that you would expect from Swarovski,” said lolaandgrace Director Product Marketing Doris Heiniger.
With a core price range of €20 to €60, the entire lolaandgrace product range boasts about 850 SKUs, with frequent new additions and two seasonal collections a year. For travel retail, the brand has developed 37 travel retail exclusives, mostly jewellery sets or limited colour editions.
“The brand offer is very attractive, because you can go really bold or you can go very minimalistic and tailor it to the Asian customer profile, mixing and matching for different looks,” Heiniger added.
The brand is also building up its accessory offering. Starting with small leather goods, the assortment now includes consumer electronics (earphones), stationery, key rings, hair accessories, and notebooks.
lolaandgrace’s Fall Winter 2014/2015 collection was recently launched at the TFWA Asia Pacific show, where the vibrant and on-trend line was showcased alongside time-tested and bestselling pieces in bold designs.
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lolaandgrace’s travel retail exclusive assortment includes the Crystal Cut pendant necklace and stud earring set (left) and the Stud Stretch bracelet set (right) | |
